13 Things To Put You in the Top 1% of Shopify Stores
A Free Checklist Download and 5,000 Word Article!
Site Speed
Make sure your site loads in under 3 seconds or your sales will suffer
Did you know - we humans have a shorter attention span than a gold fish? According to a study by Microsoft - since the mobile revolution started in 2000. Humans attention spans have gone from 12 to 8 seconds. Which is a whole 1 second lower than a gold fish, which has a 9 second attention span.
Which is why its so important for your site to load blazingly fast. We took this into account when building our Themes - we noticed not many other Shopify themes paid any attention to your site load speed.
Credibility and Trust
The importance of an about us page, logo and contact details
Trust is easy to understand but hard to get right. 4 things that can easily push users over the fence are a great about us page, a good bold - authoritative logo, trust badges and contact details that are clearly visible.
Free Shipping
Use free shipping as a reward to increase Average Order Value
If you aren't already offering free shipping - you need to. A study done by stitch labs recently found that customers offering free shipping see a 10% increase in their revenue.
Above the Fold Content
Focus on the first things your customers see on your site homepage.
'Above the fold' is a term used to describe the content of your page that customers see without having to scroll down. It needs to answer: What are you selling? Who is it for? How can they get it?
Footer
The most under-rated part of all your pages
Clicktake analysed almost 100,000 page views and found that 22% of people scrolled all the way to the bottom of the page. Make sure you have important info there like your phone, email, address & trust badge.
Product Display
Give customers as much information as possible for them to make an informed buying decision.
Product badges, clear pricing, great photos on white backgrounds, videos, FAQs, size guides, shipping times, and reviews are all vital components of a successful product page.
Scarcity
Don't be Fake and get your customers to buy NOW to seal the deal.
When we talk about scarcity - We're talking about scarcity that is real - not fake. Live visitor counters, limited quantities, and cart countdowns all work when they're genuine.
Upsells and Crossells
Serve the customer products that they may be interested in at just the right times
You'd be surprised how many business' actually are ONLY profitable because of upsell and crosssell offers. These offers are powerful because they are relevant and increase dollar value.
Always Be Closing (Selling)
Use Your Opportunities to sell more very wisely.
Repeat customers are what keeps businesses alive. Focus on Customer Lifetime Value. When you make a sale - it's just one chapter in your relationship with a customer.
Set up Tracking PROPERLY
A few basics on Look Alike Audiences, Facebook, Google and Screen Recording Tools
Make sure you add BOTH a Facebook Pixel and Google Analytics Tracking code to your site. There's so much value in both these tracking tools.
Abandoned Cart Emails and Retargetting
Important to get this set up ASAP to lower your CPA
If you don't have abandoned cart recovery emails set up - you need to get that done ASAP. It's built into Shopify and is FREE.
ALWAYS Collect Emails
Give people a good incentive for their email. (Don't be spammy)
Always have the popup on some kind of action or intent - not immediately when someone lands on your page. That's the difference between effective and spammy email collection.
A Plan Beyond Expensive Paid Ads
Emails, Organic, Social Media, Low CPA and Brand Presence
You need a plan beyond paying for Ads every day. You need Organic SEO rankings, a nice presence on social media, and you need to think about your brand.